Merchandising is a tool for sales and for obtaining listings!

By pairing with a third-party merchandising professional and marketing real estate merchandising as one of the services you offer your clients, you will stand out amongst the competition! Buyers are looking for homes with move-in ready condition and noteworthy appeal, and sellers want help in presenting their homes. Real estate merchandising is for many top-producing agents the key differentiator in obtaining listings.

Merchandising works!
Merchandising, at its core, is about appealing to the psychology of the buyer. Choosing a home is an emotional decision. In prepping homes to sell, we evaluate a home's appeal and condition and make need changes to ensure it becomes a property that people will want to buy. We do this by removing potential condition-related obstacles to its sale and infusing into the home some universal qualities common to sought-after homes. We aim to create homes that are open, airy, clean, spacious, warm, inviting, uncluttered, appealing, and "lovely." This service can make it easy for buyers to imagine themselves in the home, will clearly demonstrate the home's architecture and layout, and cause the home to stand out amongst its competition because of its warmth and appeal.

Merchandising can increase your bottom line and that of your clients!
Prepared homes sell faster and for more money than competing homes. Nationally, in slow markets, prepared homes are likely to sell faster than other homes, and in a hot market, it is not uncommon for professionally prepared homes to sell over asking price.

Merchandising is affordable and can pay big rewards!
Real estate merchandising consultation represents a minimal investment. (Our package of initial consultation with hands-on staging is $225.) Even larger merchandising jobs we do are budget-minded and bottom-line oriented, intended to help the homeseller realize the most money at resale. Small changes, like updating fixtures or renting props have been shown to make a huge difference in "ordinary" homes as well as in luxury properties.

Why use What a Lovely Home?
Lots of decorators say they can prepare homes to sell. A great real estate merchandising professional is someone who pairs an eye for design with training in the specifics of merchandising as well as someone who is comfortable and skilled in working with homesellers. Our principal, Suzanne Cox-Hudson, will personally attend each staging appointment. Suzanne has training in interior redesign, interior design, and real estate merchandising, as well as extensive education in psychology. Suzanne brings considerable "people skills" and a professional, personable attitude to each client situation.

 

If you are interested in real estate merchandising, we are happy to speak with you about our services. We will be glad to provide you with more information and marketing materials, or to personalize information for your listing packet.

We offer certificates for decorating and move-in services
to Realtors® at a discounted rate, and these make distinctive client gifts.

Need a speaker for your office meeting or regional event?
Suzanne has presented on the topic of preparing homes to sell for Smythe Cramer Realty,
Coldwell Banker, Realty One, Russell Realtors, and Prudential Preferred Properties offices.